Hila Efraty

Hebrew Content Editor, Communications Consultant

Wedding Ceremony Conductor

A Hebrew communications specialist, I partner with organisations on their Hebrew journey. Managing and crafting Hebrew language content that matches your way of telling your story

To play, press and hold the enter key. To stop, release the enter key.

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מי אני?

Maybe it all started with a shiny purple record by Israeli folk singer Yafa Yarkoni

My mother, who only lived in Israeli eight years before my birth, cared deeply about correct Hebrew.

This extended to the Hebrew used by us, her children.

As the eldest daughter, I got a great deal of attention on this front as well - an abundance of books, records, and plenty of hours spend singing songs, being read to, and learning tongue twisters.

I grew up to be a writing child.

The one who writes the yearly greeting to the teacher in school, the graduation speech at the end of the school year, or an entire yearbook. As an adult, after traveling the world, studying and doing, I landed in the world of media and public relations.

For two decades I worked with NGO’s, educational foundations, technology firms, legal companies, and many more to attain the most effective media exposure for their purposes.

On this path towards getting this recognition, along this path which was so rich with writing, I understood – this is my true love, my real strength.

In recent years I am working with various organizations and offer them a compressive ‘content envelope’ such as an interesting, well fitting, content to a web page owned by a high-tech firm, thought provoking articles for a magazine, a well-crafted newsletter for an NGO, press releases, opinion columns by busy executives and much more.

I live in Tel Aviv, a mother of two – Noga and Naomi – a wordsmith, gardener, and a close associate to those who bid me to help them tell their story.

Words Artist
Content writer and media consultant
Planting words, honing sentences
Ensuring each article shines from beginning to end

מי אני

How can I support you

מה אני עושה

Telling your story with a colorful palate

Tech Content

Whether you’re a high tech or low tech start up, a BI professional or a cyber consultant, your customer’s need to be reached with the right content. From websites to press releases, articles and social media posts. I create the messages that will get you heard by your exact target audiences

To spice your narrative with generous flavors

Content for Non-profit Organizations

There are thousands of NGOs in Israel and I have had the privilege of working with some of them. I have managed the written content and provided media support for organisations in fields as diverse as the elderly, at-risk youth, social Judaism, CSR for businesses, female empowerment and much more

To enable your crafted message reach home

Content for Arts and Culture

The rich worlds of theater, dance, cinema, literature, music, Judaism and the culinary scene all have a fascinating and often colorful story to tell. And I relish the opportunity and challenge to support them in telling their story locally, as well as internationally

Placing the spotlight on the key points you care about

Content for educational organizations

Various educational foundations are active in Israel, their work is directed at specific target groups - children, soldiers, respective academic students, as well as parents, educators, principles and youth guides. Each foundation seeks to ensure its message would be very precise. In the years I worked with educational organizations, I made sure such messages are empowered and their importance increased, this was done so that the young person, or soldier, or parent would be aligned with the goals of the organization issuing this message.

Making sure your target audience prefers you

Content for law firms

Lawyers are working in an intensely competitive field and must stand out and win. Here, in a field where language precision and eloquence are tremendously important – words matter. The challenge is to combine the professional language of the legal profession with clear messages, because even the most successful and well regarded law practices must eventually reach the average person with accessible, lucid, and moving content.

Portfolio

קצת דוגמאות

קבוצת יעל - דה מרקר יום העצמאות	טור דעה - ישראל היום	אהובה ינאי מנכל מתן בטור בדה מרקר
גלית כספי מנכל קרן אייסף	קבוצת יעל - אנשים ומחשבים	ערוץ 13 - יום השואה
זמן קיבוץ	ליאור שטרסברג מנכל עמותת מטב	קמפיין פולין - וואלה
רחל מלנקי מנכ"ל מטב	אתר המכון הפולני ת"א	המכון הפולני ת"א - פייסבוק
קבוצת יעל - גלובס דעות